In 1966, Roy and Vivian Sampson, with help from his parents, started Arizona State Trailer Sales, Inc. Roy's mother was the inspiration behind the slogan Little Dealer Little Prices. Most businesses were advertising they were the biggest so we advertised that we were small and so are the prices. When customers started to think of us as Little Dealer Little Prices RV, we began using this as our name. Our pricing tradition hasn't changed in over 50 years, even though we've grown into offering one of the largest RV inventories in Arizona. Four generations of the Sampson family have participated and the Sampson family still owns and operates the company. On any given day you may see three generations of Sampson's helping customers. We consider many others part of our "Little Dealer Little Prices" family or team; some of which have been with us for over 40 years.