Get your message direct to in-market RV buyers
Manufacturers are innovators. Innovation is what you do. And, consumers? They work hard to decide which RV brand they should purchase.
But, the age-old way manufacturers communicate their innovations to retail buyers – i.e. through their dealer networks – is changing…
RV manufacturers will build (and sell!) close to 1/2 a million RVs annually. Many factories are running at full capacity – completely sold out – with long lead times for dealers.
Others factories and newer production lines? Not so much. What that means is … it all comes down to MARKET SHARE. And, competition is fierce!
Brand vs. Brand wars are fought every day – online – and on dealer’s lots across the country.
And the winning OEM?
The winning OEM will be the one who communicates most effectively – and directly – with the buyer, in this case, the low-funnel RV consumer buyer.
More and more RV OEMs are seeing the benefits of introducing their latest innovations to RV consumer buyers — directly — using sophisticated Digital RV Advertising tactics that are specifically designed to …
RVT.com’s New RV Product Launch program helps your Brands WIN THE SALE WHEN …
Working with RVT.com, RV Manufacturers are bringing OEM innovations (and new RV product launch messages) deep into the consumer buying process.
Want to better “educate” RV consumer buyers about your Brands? Request a no-cost New RV Product Launch Strategy Session from RVT.com
New Product Launch BundleProduct ID: DA-NPL Contact Us
When your dealers are still stocked up with last year’s Models, they can hesitate to order as much new inventory as you'd like.
So, to help stimulate retail sales, you sometimes offer Factory Incentives (a.k.a. Manufacturer’s Rebates) on last year’s Models.
But, what’s the best way to “tell” in-market RV consumers about your Factory Incentives?
Use…
Results…
Factory Incentive Success AdsProduct ID: DA-FISA Contact Us
“When dealers tend to sell your competition more than they sell YOUR product, try this: Advertise directly to consumer buyers. “Educate” low-funnel buyers about your brands.”
You pay dearly to help your dealers exhibit at RV Shows. Co-op costs for the booth, travel, expenses, etc. Shows are a huge investment!
So, think about the consumer buyers in that Region a month (or two) before the Show.
RVT.com can specifically identify actively-shopping RV consumer buyers — located anywhere near your upcoming Shows.
Let RVT help you “invite” local, in-market buyers to make sure they visit YOUR booth!
Here’s how…
Why rely only on Show Management to attract buyers to the Show and then “hope” they make it to your booth?
Why not communicate directly with EVERY in-market RV shopper – in that Region?
RVT.com Show Booth BoosterProduct ID: DA-BTB Contact Us
What would happen to your booth traffic and your Show sales if you put this message in front of 1000 in-market buyers – 10 or 20 times per buyer – on the run up to each Show?
I have a case study from the 2018 Tampa RV SuperShow. Feel free to give me a quick call. 1-800-282-2183 x 1710
Each time an RV Consumer visits RVT.com, they spend an average of 6 minutes running searches & checking out 6 pages of RVs-for-sale and related content – per session.
Grab the attention of targeted Buyers using Digital RV Display Ads on the pages of RVT.com. Engage buyers with relevant ads – while they are “in-the-act” of shopping for their next RV – and drive them to your dealers to buy!
Choose your targeting [Class of RV or Brand(s)] to secure preferred exposure on RVT’s Homepage and throughout our Search Results pages – where millions of buyers shop!
Choose your own ad sizes, placements and targeting. Please inquire for custom advertising strategies and opportunities.
Consumer “Brand-Education” Strategy Sessions:
Professional Consultations with RVT.com are no extra cost.
Book online or call: 1-800-282-2183 x 1710
Digital Display Advertising for RV OEMs – $3.50 CPMProduct ID: DA-DPAK Contact Us
Custom Digital Display Ad Package- Call for PriceProduct ID: DA-CUST Contact Us
Your relevant Digital Display Ads where 8.6 million RV buyers (annually) shop – RVT.com.
Target buyers by the Class of RV they're shopping for i.e. target Class A Diesel buyers only etc.
Why not segment RV shoppers by City, State/Prov, Region or Designated Market Area (DMA)? Boost your sales in slower areas.
Show your ads to RV shoppers looking at your competitors' Brands! Can also be used to target people shopping for your own Brands.
The most important page in online RV advertising is the RV Detail Page – the classified listing! The buyer is captive, checking out your RV Brand … seize that “moment”! Use RV Detail Page Ads – on all listings for your Brands. Showcase your Brand with an HD Video or graphic, and link Buyers to your website or any landing page you choose.
VDP Dealer Banner Ad Package – $10 CPMProduct ID: DA-VDP Contact Us
When RV shoppers land on RVT.com, they expect to see RVs for sale that match what they are shopping for.
Enter the enormous Native Super Leaderboard Ad! Your Brands are introduced first – at the top of RVT.com’s Search Results Pages.
“Native“ means your brand and actual inventory listings are seamlessly integrated into the RV shopper’s buying experience.
And, the results?
6.8 X more buyers click, View & Inquire about Your Brands
Native Super Leaderboard Ads – $15 CPMProduct ID: DA-NSLB Contact Us
Native Super Skyscraper – $5 CPMProduct ID: DA-NSS Contact Us
Or, now included as part of Regional (and Custom) Display Ad campaigns
Dynamic Native Search Results – $5 CPMProduct ID: DA-DNSR Contact Us
* Ad dimensions are responsive and vary depending on device viewport size. Maximum ad dimensions: 900x300 pixels.
Example 1:
Combine with Facebook Dynamic ReMarketing ads – more info
† Estimated, may fluctuate slightly based on ad auction rates. VDP views are measured and averaged over a 3-month period.
They Saw it on RVT – AND – In their Facebook Feed!
The average US consumer spends 40 minutes per day scrolling through Facebook.Facebook Q2/’14 Earnings Report, Mark Zuckerberg, CEO
So, how can you get your RVs…
“Imagine taking buyers OFF of flipping through their Facebook … and INTO shopping – shopping your Brands! Now, imagine doing it THOUSANDS of times each month! Guaranteed Buyer views to your Brands! Let's plan this out.”
Analytics – Before / After Facebook Dynamic Marketing
How Facebook Dynamic Re-Marketing Compares:
| Item | Avg. CTRs | That’s 1 Click in… |
Note | Improvement Over Average Internet Banner Ads |
|---|---|---|---|---|
| Average Internet Banner Ad |
0.05% CTR | 2,000 ads | Work to improve. | __ |
| OK Internet Banner Ad |
0.10% CTR | 1,000 ads | OK, not great. | 2 X |
| Killer Internet Banner Ad |
1.0% CTR | 100 ads | Fantastic CTRs! More ads ASAP! |
20 X |
| RVT.com’s Facebook Dynamic Re-Marketing |
15% CTR | 7 ads | Very high CTRs. A must buy. Add to Marketing Mix. |
300 X |
Combine with Google Dynamic ReMarketing ads – more info
† Estimated, may fluctuate slightly based on ad auction rates. VDP views are measured and averaged over a 3-month period.
RVT.com Re-Marketing is a highly effective suite of Digital Advertising products that leverages powerful RV shopper tracking technology and proven best-practices to result in… more buyers shopping your listings, more leads, and ultimately more RV sales.
Re-Marketing – $4 CPM Product ID: RM-COEMS Contact Us
RVT.com sets a “cookie” in the web browser of individual consumer buyers as they shop.
We know who they are, where they are and exactly what they’re shopping for.
Without using any personally identifiable information (PIIs), we know which RVs that individual has viewed and can use that info to traffic highly specialized and relevant ads.
Your re-marketing will depict…
NOTE: RVT.com’s Re-Marketing Digital Ads appear on other websites, all across the internet – on all devices.
Think for a moment like an RV consumer Buyer, a Buyer who’s looking to buy! How would you “shop” for a new RV? Well first, you’d Google it:
And then quickly – just like 720,000 other unique RV shoppers/month – you will likely land on RVT.com where you will run multiple Searches of dealer inventory.
Now, back to thinking like an RV OEM, you know …
So, as a Manufacturer, why not “Feature” YOUR Brands – in the most prominent place on RVT.com? … at the top of … where Buyers Search!
“Feature” Your RV BrandsProduct ID: SF-O Contact Us
“OEMs: Don’t let dealers ‘buy up’ the Top row of Featured Listings on RVT.com’s Search Results pages. Why? Because dealers will feature ALL their Brands. Not good! You want YOUR Brands at the Top of the Buyer Searches! Call me. Let’s discuss.”
Buyers visit RVT.com and run millions of Searches. Why not “feature” YOUR Brand at the top of Search Results using RVT.com’s NEW “Feature” Your Brands product? This gives your models “above-the-fold” exposure, resulting in 4 X more Consumer Buyer views to your Brands!
Digital advertising consultations from the professionals at RVT.com are vailable upon request to RV Manufacturer Marketing Teams and their Agencies. We are available to help…
Let’s look at:
Or call 1-800-282-2183 x 1710 to schedule a convenient time.
Building and launching new Models of RVs is the life-blood of RV manufacturing today.
But, what really is the BEST way to let RV consumer buyers know about your innovations?
Join RVT.com in this quick, insightful Session. Let’s explore powerful Digital RV Advertising tactics that are specifically designed to…
Schedule your Session now and let’s look at ways you can WIN the SALE… even when…
For more information or to order advertising, complete the form below and we will contact you shortly. Or call 1-800-282-2183.
Prices are in USD unless otherwise noted
